Before hiring an SEO expert in India, it is advisable to evaluate the cost and the benefit which they will deliver to your company’s website. Search engine optimization ranks a site on the basis of several parameters such as domain age, URL and authority, page load speed and mobile friendliness. Relevant keywords, good quality backlinks and optimized content are other criteria for website’s placement on SERP. Experienced SEO experts in India keep themselves updated with the changing algorithm updates of the search engines and devise tailor made solutions for their clients to rank high on search engines.