The overall success of your business depends to a large extent on the effectiveness of an online promotional campaign. SEO is a competitive online marketing strategy because millions of websites are competing for a desired rank on the first page of search engines with similar keywords. An SEO agency in India increases good quality links to a website and assists the site to make its way up on the first page of search engine results page. Qualified SEO agency follows ethical practices to improve online traffic and enhance the visibility of a business website.