Smartphones have changed the way people communicate with each other. Further, it has eased the lives of millions of people across the world. People can chat with their friends, surf the web and receive and send emails with a smartphone. Further, all major services right from online banking, online buying, booking a ticket, ordering a meal or hiring a cab is possible with the simple touch of a finger on smartphone. Since Google prefers a mobile optimized website, so both small and established businesses are opting for Mobile SEO services in India. Some of the important consideration for mobile SEO are : page speed, user experience and optimization of website for local search.